Most of what your forefathers left you has been quietly shoved aside. The kingdoms they built before the Union — Wessex, Mercia, Northumbria, East Anglia — whose names most of your countrymen couldn't recite in order. The flags they carried at Crécy and Hastings. The villages they founded and named — still standing today, though half the country couldn't tell you who built them.
This is your inheritance.
Most of you have been told it isn't yours to claim.
This is a letter about what to do.
IThis is the White Dragon.
It's the flag England flew before England had its name.
For nearly six hundred years it flew over Wessex, Mercia, Northumbria, Kent — the kingdoms the men of this island turned into a country. It was carried at Athelstan's coronation in 927, the first time anyone called this place England in writing. It was carried at Hastings in 1066. It was lost there.
What replaced it was Norman heraldry. The lion of the Plantagenets. Eventually the cross of Saint George.
The white dragon survived in academic writings, in heritage scholars' private libraries, in the corner of one or two manuscripts you can find in the British Library if you know where to look.
For nine hundred years, almost nobody flew it.
We think that's quite long enough.
The country they were taught to love and the country they're allowed to love are now two different things.
IIYou're not the only one who feels what you feel.
The reason you don't see other men talking about this is the same reason you don't talk about it. They've been told, in a hundred small ways, that the country they were taught to love and the country they're allowed to love are now two different things.
The men of this island have always built quietly. Worked quietly. Carried things forward without making a noise about it.
They don't argue on the internet. They don't shout in the street. They don't post about it.
They've just been waiting for the right thing to fly.
flew over England
Hastings
hand-numbered
IIIWhat we made.
A 5×3 ft Anglo Dragon flag, properly weighted, made in Europe to the kind of standard a man would happily hand to his son.
A four-section telescopic stainless-steel flagpole that lets you raise it from a garden, a porch, a balcony, or a wall — wherever you call home.
A weatherproof wall-mount bracket so the standard goes up and stays there.
And your Founder Number — hand-numbered, one of two hundred — sent to your inbox within the hour.
The standard your forefathers carried,
returned to your hands.
- 5×3 ft Anglo Dragon Flag — European made
- 4-section telescopic stainless steel flagpole
- Weatherproof wall-mount bracket
- Your Founder Number — hand-numbered, sent by email within the hour
When they're gone, we're not making more
Take Yours →For the pub, the kitchen, the bedroom wall — anywhere a flagpole won't fit. £14.99 added to the bundle. Same parcel.
IVA word, before you decide.
I'm not asking you to march. I'm not asking you to vote a particular way. I'm not asking you to argue with anyone, online or off.
I'm asking you to put a flag in your garden, your study wall, or your workshop — and to know what it is, and why it's there, and what your forefathers would have made of it.
If that's too political, fair enough. There are plenty of other things you can buy.
If it's not — welcome.
There's still numbers left. We'll set one aside.
— Anglo Prince